Avete mai pensato di "dare un volto" al vostro target e rappresentarlo tramite il caratteristico dress code?
Da oggi potete grazie ad Exactitudes:
"...Exactitudes, coming from a contraction of the words exact and attitude, shows subjects with similar attire striking similar poses [...] The ultimate aim of all commercial communication is to spread ideas that elicit a behavioural response. Specifically, we want to influence mass purchase behaviour. But if a brand can propogate some intermediate behaviours, like getting people to shout 'Got your number' or 'Wassup!' at each other, then you get a whole host of additional benefits.
Before consumer generated content was a thing, people made hundreds of 'Wassup' spoofs, spreading the message further. In a person's head, the behaviour recalls and reinforces the brand, and vice versa, keeping the brand salient. And, of course, behaviour is viral. Humans are hardwired to learn by imitating. The drive to copy is so powerful, when children are shown behaviours they know are pointless to achieve the required goals, they imitate them anyway.
If you want to influence people's behaviour, give them something to copy."
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