The nation's No. 1 toymaker on Thursday unveiled Barbie Girls, a multi-pronged brand that features a free Web site, BarbieGirls.com, that will allow children to create their own virtual characters, design their own room and try on clothes at a cyber mall.This summer, Mattel will introduce a Barbie-inspired handheld MP3 music device to interact with the Web site and unlock even more content.
Via Forbes.com.
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