“Team of Rivals,” by Doris Kearns Goodwin on working with smart people outside your comfort zone who challenge your conventional beliefs.
“Influence: The Psychology of Persuasion” by Robert Cialdini because that’s what work is often about.
“The Future of Competition,” by C.K. Prahalad and Venkat Ramaswamy really did define the future of competition, making this a must-read to understand the benefits of customer partnerships.
“First, Break All the Rules,” by Marcus Buckingham and Donald O. Clifton on how to be a boss whom employees connect with (and how to hire others who are good bosses, too).
“Disney War,” by James B. Stewart on how to become a tragic figure of your own success and alienate every trusted friend, confidante and colleague.
“Growing Pains,” by Eric G. Flamholtz and Yvonne Randle on understanding your company’s predictable stages of growth and the inherent problems of each stage.
“Theodore Rex,” by Edmund Morris is a wonderful biography of President Theodore Roosevelt, but it’s also a treatise on the qualities of superhuman energy, charm and political skill.
“The Effective Executive,” by Peter Drucker is dated in its gender bias favoring men, but it’s nonetheless a solid manual on the expectations of you, Mr. or Ms. Manager of Many People.
“Purple Cow,” by Seth Godin summarizes in 137 easy-to-read pages what thousands of marketing textbook pages often struggle with: How to stand out in a crowded marketplace.
“Selling the Dream,” by Guy Kawasaki proposes this simple but monumental question: How are you going to change the world? Guy wrote the book on understanding the difference between changing the world all by yourself vs. inspiring others to help you do it.
Via: Church of the customer blog
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